ITC, the Indian MNC of the future
Food fiesta, the ITC
way! _ Arunangsu Roy Chowdhury
Its activity in the foods segment has other companies looking
old-fashioned.
Can you think of an Indian multinational which is going to
create brands for the world at large and dominate the future?
_ Gopi D., Hyderabad
Gopi, that’s simple.
I put my weight behind ITC, which has stolen the thunder in this
space. ITC has done a brilliant job in the market for foods. As more and more
categories get covered, existing players are emerging to be seen as
fuddy-duddies in this category. Existing competitors need to get more aggressive
and bring more of their “in-development” products into the market if this
imagery is to be contested. There is a need to fast-pace and fast-track new
launches in the foods category. The current sets of products will offer growth
within the category, as growth potential from every other category outside will
keep going to companies such as ITC. So watch out for this company and what it
does in the next several years.
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